Food photography and Lifestyle photography is the best way to show off your amazing products. As a Los Angeles based food photographer, we want to help your team with it's adverting needs. Let's showcase your creation with gorgeous food photos that tell the story you want your audience to hear. Let's sell them on the idea that their lives are not complete without your food!
Another aspect of food photography is editorial work. Cookbooks, magazines, food sites! To us, there is the most freedom in these types of projects because the end result is more about the feel, mood and storytelling of food photography, rather than the specific idea of "selling" the products as in advertising work. We love working with editors and creators of these everyday works of art!
One of the most important, yet often overlooked, aspects of adverting and marketing are the Products on White shots. As a food photographer, packaging is an important part of our industry. Shooting pictures of your items and giving them a nice, clean white background, shows off your product in a simple way. Now with sites such as Instacart and big retailers like Target and Walmart selling products online, it's important to have shots taken of all sides of the packaging. That way a customer can clearly see what they are buying. Food photography isn't always just glamour shots of food! Sometimes the simple shots sell.
Quickly becoming one of the most important aspects of food photography is the social media campaign shoots. As the advertising and marketing worlds collide with Instagram, Twitter and Facebook, there is a real need for companies to have images that not only show the delicious ways to enjoy their products but also feature the packaging itself. That way the buyer can easily identify what the product looks like on the shelf after seeing it used in "real life" on Instagram. Our studio knows the world of social media and how to been seen and liked. These are on-going campaigns at reduced prices because we know mass amounts of content is needed!
Retouching images is one of the talents we have behind the scenes. The food stylist can sort through thousands of hamburger buns, but never find one without all the cracks and dents. Strawberries are never quite as bright as you believe them to be. And even the most beautiful model has flaws. Trust us. But those realities don't sell food! Would you really be tempted to go buy that burger if it looked on TV and in ads the way it looks when they toss it in your bag? Nope. Photography retouching allows us to get what we want out of a food or lifestyle shoot by getting more things done on the studio shoot day, then fixing flaws, tears, breaks or blemishes in post-production. Food photography and retouching are best friends!
When not offering clients location photography, Heather Winters Photography works out of an amazing studio space located just outside of Los Angeles. This studio is 1600 square feet with a fully functioning, custom kitchen which includes a double door commercial refrigerator and single door commercial freezer. The kitchen comes equipped with electric range, microwave, stand mixer, fryer, blenders and various other kitchen appliances, plus pots and pans and cooking utensils, making any food photography shoot possible. It is also an amazing space as a backdrop for lifestyle photography and to host cooking classes and seminars. With a spacious entry and an additional break room, it's easy to spread out and make yourself at home. One of the other unique features of this photo studio is it's abundant prop room. It is available for rent so that all the plates, linens, silverware and backgrounds are right there on site to create from. It's such a beautiful space!
Los Angeles Food Photographer - Heather Winters
For 15 years, Heather Winters has been working in the advertising and editorial worlds of photography. A Los Angeles based food photographer specializing in food and beverage, she loves the pace and variety that food photography brings to her life. Any time she hears, “wow, that looks amazing!” she jumps for joy and rapidly claps her hands together (in her head only) in triumph. When her clients are thrilled she is happiest.
Moving food is Heather’s favorite thing to shoot. Pours, spills, splashes and drips add a wonderful element to food photography. Her clients range from food packaging and branding, to editorial magazines and even restaurants. Another skill is underwater photography. She hasn’t figured out how to shoot food that way yet, but people, she’s got covered.
In her spare time, Heather loves to travel the world and explore the diverse cultures that make up this wonderous planet we live on. When not working on food photography or traveling, she's at home, snuggling and laughing at her two dogs as well as her husband.
Any project, big or small, Heather Winters will be there to work with you and your team to bring your vision to life!